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Rooted in Culture, Designed with Soul – The Story of The Hippie Hues

Hello, I’m Jagruti, the founder and creative mind behind The Hippie Hues.

The idea for this brand came to life during a moment of reflection — a moment where I knew I wanted to create something meaningful, something that blended art, tradition, and individuality. Raised with a deep appreciation for Indian culture and craftsmanship, I was always fascinated by the bold colors, rich textures, and stories behind handcrafted textiles.

What began as a personal passion soon turned into a purpose — to build a brand that celebrates the timeless beauty of handmade Indian wear, while giving it a fresh, free-spirited twist. That’s how The Hippie Hues was born.

We are more than just a clothing brand. We are a movement — one that believes in conscious fashion, artisan empowerment, and cultural pride. Every piece at The Hippie Hues is crafted with care, inspired by tradition, and designed for the modern woman who isn’t afraid to stand out and be herself.

Whether it’s a breezy kurti or a block-printed co-ord, our pieces carry the energy of skilled hands, vibrant heritage, and a whole lot of soul.

Thank you for being a part of our colorful journey.